Drift (now part of Salesloft) is a strong conversational-marketing and sales-engagement platform with sophisticated chatbots, ABM playbooks, and CRM-deep routing built to drive revenue. The honest tradeoff is that it is sales-led, enterprise-priced, and contract-only, overkill and far too expensive if you mainly need everyday customer support rather than a pipeline engine.
Best for: Mid-market and enterprise B2B sales teams that want to convert website traffic into booked meetings and pipeline.
Pricing: Drift does not publish transparent pricing and is sold via annual contracts, with reported entry points from around $2,500/mo and per-seat fees around $80/user (figures vary and are not officially confirmed). Costs scale steeply into tens of thousands per year for advanced tiers.